How to tell if a photo is AI-generated, and what the checks can prove
To tell if a photo is AI-generated, combine evidence instead of looking for one decisive test. A Content Credential can show which tool made a file and that it has not changed since it was signed; a SynthID watermark can show that a participating tool marked it. Both can be removed or missed, and neither proves the scene is real. Visual clues and a face search add context; a generated face usually has no other photos on the public web, but a real person can have none either.
FaceSearch editorial team · Published
Key points
- Start with the file: a valid Content Credential or SynthID watermark can show that a participating tool made or marked it, though neither proves the scene is real.
- A not-detected result is not proof: metadata can be stripped, watermarks can degrade, and a checker only looks for the signals it supports.
- Visual clues such as distorted hands, unrealistic teeth or eyes, and mismatched shadows are reasons to look further, not verdicts.
- A reverse image search shows where the picture has appeared; a face search shows whether the same face appears under another name on public pages.
- A blank face-search result fits a generated face, but it also fits a real person with no public photos; never send money on the strength of a photo.
How can you tell if a photo is AI-generated?
There is no single check that proves a photo is AI-generated, so the practical approach is to combine three kinds of evidence: what the image looks like, what its file says about how it was made, and what its history on the web shows. The FBI warns that criminals use AI-generated images to create believable social media profile photos and to send pictures in private messages that convince a victim they are talking to a real person. Check before you trust the face, and never send money on the strength of a photo. IC3
Do visual clues still work on faces?
Sometimes, but they are weaker every year and should only make you look closer. The FBI's tip list names distorted hands or feet, unrealistic teeth or eyes, indistinct or irregular faces, unrealistic accessories such as glasses or jewelry, and inaccurate shadows. Technology writers add garbled text, extra fingers, plasticky skin, overlapping teeth and glassy eyes, while noting that image models keep improving. National Geographic reports that the tells that worked a year earlier can already be out of date, and that the eye alone is not reliable. IC3 ZDNET National Geographic
- Hands and feet: extra or merged fingers, missing knuckles, or extra limbs and misproportioned necks.
- Faces: unrealistic teeth or eyes, a glassy stare, or skin without pores or wrinkles.
- Accessories and light: glasses, jewelry and shadows that do not sit where they should.
- Text and background: garbled lettering, repeated faces, or reflections that defy physics.
What do Content Credentials actually prove?
They can prove that a file was signed by a listed tool and has not changed since, but not that the scene is real. Content Credentials, built on the C2PA standard, are a cryptographically signed record that can travel with a file and list how it was created, which tools were used, when and where it was made, and how it has changed. Any modification, intentional or accidental, breaks the cryptographic linkage, which is what makes the record tamper-evident. That is narrower than it sounds: a signature cannot verify that the metadata is accurate, and NIST describes it as a notarization that the signer attested to the claim. Credentials can also be stripped, which is why C2PA supports invisible watermarks and fingerprints that may help recover them. C2PA NIST
What does a SynthID watermark prove?
A detected SynthID watermark can show that a file was made with AI by Google or a participating partner; it cannot show that an unmarked file is real. Google says it has watermarked more than 180 billion images and videos, and that its SynthID Detector, available globally in English since October 2026, can check whether an image, video or audio file carries the signal. OpenAI's checker supports SynthID and C2PA, and calls a detected watermark evidence of a specific signal rather than a complete history. A not-detected result means the signal was not found, not that the file is human-made. Google OpenAI
Why can a detector miss an AI-generated photo?
A detector can only report the signals it supports, and those signals do not survive every edit. OpenAI's documentation says a not-detected result can happen when metadata was stripped or tampered with, a watermark degraded, the file came from an older model, or the content predates provenance signals; it also says the tool does not detect other companies' models. Compression, cropping, screenshots, metadata removal and format conversion can erase or weaken a signal. NIST adds that any covert watermark detector has some nonzero chance of false positives and false negatives, and ZDNET reports that even free detectors can be fooled by sophisticated fakes. OpenAI NIST ZDNET
| Check | What a positive result shows | What it cannot show |
|---|---|---|
| Content Credentials | A signed record of which tool made or changed the file, and that it is unchanged since signing | That the scene is real, or that the signer told the truth |
| SynthID watermark | The file carries a watermark from a participating tool | Anything about unmarked files, or tools that do not use SynthID |
| Company detector | A signal the company supports was found | Other companies' models, or content whose signal was removed |
| Reverse image search | Where the image has appeared before, and under which names | Whether the face belongs to a real person |
| Face search | Whether the same face appears on public pages under another name | Profiles inside apps or private accounts; whether a blank result means fake |
“Treat not_detected as an absence of detected evidence, not proof that the content is human-created or wasn’t generated with OpenAI.”
Why does an AI-generated face have no search history?
Because the face belongs to no one, there are no other photographs of that person to find. A reverse image search looks for the picture itself, and a generated picture can be reposted many times, so it may have a trail of uses and claims. A face search asks a different question: whether the same face appears in other photos on public pages. A generated face has no separate person behind it, so there is usually nothing else to match. The opposite pattern matters: if the same face appears under another name, the photos may have been taken from a real person, which the FTC lists as a sign of a scam. National Geographic FTC
Can a face search help you check a photo?
It can, as one piece of evidence, but it cannot tell you by itself whether a photo is AI-generated. FaceSearch compares the face in a photo with images on the public web. If the same face appears under another name, that fits the FTC's warning that a profile picture linked to another name is a sign of a scam. If nothing appears, the result is consistent with a generated face, but also with a real person who has no public photos. FaceSearch cannot see profiles inside dating apps, private accounts or messages, so a blank result says nothing about what is hidden there. Run a face search and read what a match and a blank result mean. FTC
What should you do before you trust a photo?
Check the file and the face separately, and do not let a single result decide for you. The steps below combine the checks in this guide; none of them proves a photo is real on its own. If the person asks for money, gift cards or cryptocurrency, stop: the FBI says not to send money or assets to someone you have only met online, and the FTC's bottom line is the same. Report the profile to the platform, and if you lost money, report it to the FBI's IC3 at ic3.gov or the FTC at ReportFraud.ftc.gov. IC3 FTC
Slow down and look
Check the whole image, not just the face: text, hands, jewelry, shadows and background.
Check the file's provenance
Open its Content Credentials and run it through the SynthID Detector or the maker's own checker.
Run a reverse image search
See where the picture has appeared and whether the same photo is attached to another name.
Run a face search
See whether the same face appears on public pages under a different identity.
Ask for a live conversation
A live call helps, but the FBI warns that criminals use AI-generated video in real-time chats, so treat it as one more clue.
Stop before money moves
Never send money, gift cards or cryptocurrency to someone you have not met in person.
Sources
- C2PA FAQ, Coalition for Content Provenance and Authenticity
- Google expands SynthID Detector for AI content, Google
- Content provenance, OpenAI
- Criminals Use Generative Artificial Intelligence to Facilitate Financial Fraud, FBI Internet Crime Complaint Center (IC3)
- Reducing Risks Posed by Synthetic Content: An Overview of Technical Approaches to Digital Content Transparency, National Institute of Standards and Technology
- It’s harder than ever to identify a manipulated photo. Here’s where to start., National Geographic
- How to identify an AI image: 6 hidden signs it’s fake - and my go-to free detectors, ZDNET
- What To Know About Romance Scams, Federal Trade Commission
How this article was made
An AI model drafted this article from the sources listed above, following our editorial procedure. A member of the FaceSearch team checked it against those sources and approved it before it was published. Editorial policy